Guide to Using a Face Serum

With the arrival of vaccines, our lives can return (if everything works well) a little more to what it was before. Though these last two years were full of changes and adaptations but did you decide which new products to incorporate into your skincare routine, serums are that product that is undoubtedly a great ally, if they are not part of your skincare.

What is a serum?

A serum is a skincare product that is made to absorb easily into the skin and is formulated with concentrated ingredients that penetrate deep into the epidermis for best results.

What are the benefits of serums?

If you use a serum that is well suited to your needs and skin type, it can have numerous benefits. Let’s take a closer look at some of the key benefits of adding this product to your skincare routine.

• Fast Absorbing: Serums are lighter skincare formulations than moisturisers. Its finer viscosity allows the serum to be more easily absorbed into the skin.
• All skin types: Serums, because of their light preparations, are usually better for those with oily or acne-prone skin, although they also help calm more sensitive skin.
• Improves the appearance of fine lines and wrinkles: Some facial serums contain ingredients such as retinol that can help reduce the appearance of fine lines and wrinkles.
• Protects skin from free radicals and future damage: Serums with ingredients like vitamin C, vitamin E, green tea, and more help prevent oxidative damage from ultraviolet (UV) light and pollution, which can cause wrinkles and premature ageing of the skin.

How to choose your serum?

There are numerous options when it comes to buying a serum. You should look for different combinations of ingredients like anti-ageing and hydration or acne and discolouration removal so that you get effective results. So how do you know how to choose?

•  First of all, identify your skin type and your main concern.
• Use a serum designed for those specific needs every night.
• For your secondary conditions, select a serum that you can use in the morning.
• As another option, you can create a routine that changes by season, that is, in summer you can treat pigmentation and hydration and in winter you can treat anti-ageing and exfoliation.